College Brand Ambassador

Rockstar Energy Drinks is a top five energy drink company and is internationally recognized in the world of extreme sports. I spent two semesters working as a CBA for Rockstar at VCU creatively increasing brand awareness through experiential marketing, influencer marketing, and sample-based marketing within the beverage industry.

I gave out free samples to anyone and everyone, as well as other Rockstar accessories that were sent my way. Over my time, I distributed twenty, 24-pack cases a month, over an 8-month period, equating to over 3800 drinks, and collaborated with art galleries, local bands, and party goers getting drinks into the hands of all kinds of Rockstars.