3D Energy Drinks
creative brief and a mock commercial
Background: 3D Energy Drinks, is an energy drink made for body builders and athletes. Every can contains 0 sugars, and is a “healthier” alternative to it’s competitors.
Problem: Not many people know about 3D energy drinks
Objective: how do we increase the brand awareness of 3D Energy Drinks and get it into the hands of more people?
Strategy: maintain athletes, capture late-night creatives, and convert young professionals.
Insight: Energy Drinks give you a boost of courage. SFW liquid courage.
Through our research, we found that most people drinking energy drinks, are looking for a boost of energy to get things done. Whether it is work, creative stuff, or exercise. Energy Drinks gave that boost of courage.
Big Insight: It’s SFW Liquid Courage
we came up with some concepts and then landed on one to execute after meeting with our creative director for the project.
3D Energy Drink Mock Ad (2019)
“Find Your Drive.”
We wanted to maintain their current market of athletes and body builders, while capturing the late-night creative, and converting the young professional from coffee to 3D.
In this spot, the DJ is the late-night creative who spends his nights practicing for his big show. The 3D energy drink helps him find his courage right before his performance.
